When a somewhat unusual story hit the headlines last week, GGR were surprised to see a huge influx in traffic to the website after a story involving US presidential hopeful Donald Trump.
GGR found that inquiries and hits to the website soared considerably, almost immediately after a man, using suction cups tried to scale the Trump Tower in New York.
After a two hour standoff with Police, the individual was arrested, with the incident making global headlines.
As a result of thousands people searching for suction cups on the internet, seo traffic to GGR’s website increased from the usual 500 per day to a huge spike of over 9,000 in one night.
Daniel Ezzatvar (pictured), GGRs marketing manager, said: “We’ve never seen anything quite like this before. Usually, traffic to our website follows a reasonably steady pattern, but to get 20 times the amount of traffic in one day is unheard of”.
“When I saw that the visitors were landing on a blog post titled ‘Can you use suction cups to scale a skyscraper?’ I immediately thought of the Trump Tower story but we didn’t expect it to have such a positive impact on our business.
“The story regarding Trump Tower had a peaceful ending but there is a serious message here. We would always advise anyone using suction cups to ensure they have proper training and use the equipment for the purpose it was intended.”
GGR Group Europe’s leading supplier of vacuum handling equipment, compact pick and carry cranes, UNIC mini spider cranes and restricted access lifting machinery.
If you would like to find out more about GGR’s suction cups you can do so here.
Broadway Business Park, Broadgate,
T: +44 161 683 2580
GGR UNIC House,
Haddenham Business Park,
T: +44 1844 202 071