GGR Group’s marketing manager gave international business students at the University of Salford an insight into how the company rose from small beginnings to winning a Queen’s Award for Enterprise.
Daniel Ezzatvar, who is based at the group’s Oldham headquarters, was invited to give a talk on the lifting solutions specialists to MBA students from across the globe.
GGR was founded in 1995 by brother and sister team Graeme and Gill Riley with just a £5,000 investment. 21 years later and it has a multi-million turnover as well as a Queen’s Award for Enterprise in International Trade to its name.
During his talk, Daniel detailed how GGR had been involved in a number of prestigious projects, including The Shard in London, the Houses of Parliament and the 2012 London Olympics. He also explained how the company delivered on its promise of ‘innovation, not imitation’ by working with its network of dealers to bring new products to the European market.
These include spider cranes – designed to lift heavy loads in with areas where access is restricted – and vacuum lifting equipment.
Daniel said: “It was great to be able give the students a real insight into what makes a successful, international business.
“There were some great questions both from a business and a marketing perspective. In an increasingly competitive and globalised world, marketing isn’t seen as just an add-on anymore. In fact, it is an integral part of the whole process.
“I was very impressed with the university’s Business School and I look forward to working with them in the future.”
Dr Jonathan Swift, senior lecturer in international business and marketing at Salford, said: “We were delighted to have someone of Daniel’s experience and knowledge here to share his thoughts with our students.
“GGR’s story is very impressive, especially given how it has grown in just the last few years. Hopefully, Daniel will return soon with an update on how the company is going from strength to strength.”
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